Social media data analysis and its industrial impact

Posted on 17 Nov, 2015

Social media is a huge collection of communication streams comprised of large scale user inputs, user to user interactions, content sharing and collaboration. These channels engage millions of people across the globe, who share content in the form of tweets, posts, videos and photos, thus generating billions of rows of data every second. Due to its vast dimensions, social media is gold mine of researchers, companies and organizations. Various types of data analysis such as Networks, Demographics, and Sentiments using machine learning, natural language processing and statistics, results in huge amount of fruitful information. This information is a value add for the decision makers. The insights extracted from this unstructured data can result in increased profits, improved revenues and increased sales...

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